video | writing
The Ask: After a multi-year rebranding and renaming effort, Western was ready to focus on recruitment. The university partnered with Buttery to produce a series of recruitment-focused videos that celebrate the students and the unique opportunities Western provides.
The Opportunity: Their campaign “Discover Western. Discover Yourself.” was founded on the idea that Western is an ideal and intimate place for self-discovery and superior education, all in a beautiful location. Buttery produced an anthemic video celebrating Western students and the university’s stunning sense of place, as well as four student profile videos that speak to the diverse opportunities available to students at Western.
The Opportunity: Their campaign “Discover Western. Discover Yourself.” was founded on the idea that Western is an ideal and intimate place for self-discovery and superior education, all in a beautiful location. Buttery produced an anthemic video celebrating Western students and the university’s stunning sense of place, as well as four student profile videos that speak to the diverse opportunities available to students at Western.
The Opportunity: Their campaign “Discover Western. Discover Yourself.” was founded on the idea that Western is an ideal and intimate place for self-discovery and superior education, all in a beautiful location. Buttery produced an anthemic video celebrating Western students and the university’s stunning sense of place, as well as four student profile videos that speak to the diverse opportunities available to students at Western.
The Opportunity: Their campaign “Discover Western. Discover Yourself.” was founded on the idea that Western is an ideal and intimate place for self-discovery and superior education, all in a beautiful location. Buttery produced an anthemic video celebrating Western students and the university’s stunning sense of place, as well as four student profile videos that speak to the diverse opportunities available to students at Western.
The Opportunity: Their campaign “Discover Western. Discover Yourself.” was founded on the idea that Western is an ideal and intimate place for self-discovery and superior education, all in a beautiful location. Buttery produced an anthemic video celebrating Western students and the university’s stunning sense of place, as well as four student profile videos that speak to the diverse opportunities available to students at Western.
The Opportunity: Their campaign “Discover Western. Discover Yourself.” was founded on the idea that Western is an ideal and intimate place for self-discovery and superior education, all in a beautiful location. Buttery produced an anthemic video celebrating Western students and the university’s stunning sense of place, as well as four student profile videos that speak to the diverse opportunities available to students at Western.
"We asked Buttery to bring Western’s new brand identity to life through a series of videos that would stay relevant for years to come. At the same time, we wanted to stay true to the roots our alumni, students, faculty, and staff have embraced for generations. Higher-ed marketing is a complex enterprise, involving numerous stakeholders with conflicting ideas. Buttery navigated the project with confidence, grace, and professionalism—from interactions with our featured students to countless review sessions with our marketing team. The result exceeded everyone’s expectations and set a new high standard for Western’s marketing campaigns."