video | photography | writing | design
The Ask: Washington’s Stevens Pass Resort is regarded as a very core mountaindestination where it’s all about winter activities like skiing and snowboarding. There’s astrong sense of camaraderie between locals and out-of-towners alike, and Stevensfeels like its own micro community. The resort’s marketing team engaged Buttery to channelthat core mountain culture and close-knit community into a brand and campaign that could raise the bar as it competes with the numerous resorts accessible within a couple hours from Seattle.
The Opportunity: We kicked off the relationship with Stevens by embedding ourselves in the Stevens Pass community and at the resort—spending days and weeks in a slope-side cabin so we could live and breathe it 24/7. We captured video, photos and interviews along the way in order to create and produce a multimedia campaign that reflected Stevens mountain experience and community character.
We encountered a number of amazing people along the way, some of whom shared their stories through the "Stevens Passion" video series. Where the Stevens Passion series was more cerebral and rooted in classic character-based storytelling, the more esoteric Steven Stevens collection of commercials defied conventional destination marketing altogether. In addition to creating video and photo content, we established Stevens' brand standards, and delivered a wide swath of creative spanning print, digital, social and out of home.
The Opportunity: We kicked off the relationship with Stevens by embedding ourselves in the Stevens Pass community and at the resort—spending days and weeks in a slope-side cabin so we could live and breathe it 24/7. We captured video, photos and interviews along the way in order to create and produce a multimedia campaign that reflected Stevens mountain experience and community character.
We encountered a number of amazing people along the way, some of whom shared their stories through the "Stevens Passion" video series. Where the Stevens Passion series was more cerebral and rooted in classic character-based storytelling, the more esoteric Steven Stevens collection of commercials defied conventional destination marketing altogether. In addition to creating video and photo content, we established Stevens' brand standards, and delivered a wide swath of creative spanning print, digital, social and out of home.
The Opportunity: We kicked off the relationship with Stevens by embedding ourselves in the Stevens Pass community and at the resort—spending days and weeks in a slope-side cabin so we could live and breathe it 24/7. We captured video, photos and interviews along the way in order to create and produce a multimedia campaign that reflected Stevens mountain experience and community character.
We encountered a number of amazing people along the way, some of whom shared their stories through the "Stevens Passion" video series. Where the Stevens Passion series was more cerebral and rooted in classic character-based storytelling, the more esoteric Steven Stevens collection of commercials defied conventional destination marketing altogether. In addition to creating video and photo content, we established Stevens' brand standards, and delivered a wide swath of creative spanning print, digital, social and out of home.
The Opportunity: We kicked off the relationship with Stevens by embedding ourselves in the Stevens Pass community and at the resort—spending days and weeks in a slope-side cabin so we could live and breathe it 24/7. We captured video, photos and interviews along the way in order to create and produce a multimedia campaign that reflected Stevens mountain experience and community character.
We encountered a number of amazing people along the way, some of whom shared their stories through the "Stevens Passion" video series. Where the Stevens Passion series was more cerebral and rooted in classic character-based storytelling, the more esoteric Steven Stevens collection of commercials defied conventional destination marketing altogether. In addition to creating video and photo content, we established Stevens' brand standards, and delivered a wide swath of creative spanning print, digital, social and out of home.
The Opportunity: We kicked off the relationship with Stevens by embedding ourselves in the Stevens Pass community and at the resort—spending days and weeks in a slope-side cabin so we could live and breathe it 24/7. We captured video, photos and interviews along the way in order to create and produce a multimedia campaign that reflected Stevens mountain experience and community character.
We encountered a number of amazing people along the way, some of whom shared their stories through the "Stevens Passion" video series. Where the Stevens Passion series was more cerebral and rooted in classic character-based storytelling, the more esoteric Steven Stevens collection of commercials defied conventional destination marketing altogether. In addition to creating video and photo content, we established Stevens' brand standards, and delivered a wide swath of creative spanning print, digital, social and out of home.
The Opportunity: We kicked off the relationship with Stevens by embedding ourselves in the Stevens Pass community and at the resort—spending days and weeks in a slope-side cabin so we could live and breathe it 24/7. We captured video, photos and interviews along the way in order to create and produce a multimedia campaign that reflected Stevens mountain experience and community character.
We encountered a number of amazing people along the way, some of whom shared their stories through the "Stevens Passion" video series. Where the Stevens Passion series was more cerebral and rooted in classic character-based storytelling, the more esoteric Steven Stevens collection of commercials defied conventional destination marketing altogether. In addition to creating video and photo content, we established Stevens' brand standards, and delivered a wide swath of creative spanning print, digital, social and out of home.
The Opportunity: We embedded ourselves in the Stevens Pass community and at the resort - spending days and weeks in a slopeside cabin so we could live and breathe Stevens Pass 24/7.