campaign | print | digital | video | out-of-home
The Ask: Colorado's Crested Butte and Gunnison Valley boast 2,000,000+ acres of public land and one of the top-ranked trail systems in the United States. Gunnison Crested Butte—the region's tourism, stewardship and economic development arm—asked Buttery to help build on its reputation as an exceptional mountain destination. And, they wanted to lean heavily on the abundance of high-quality trails as a brand differentiator.
The Opportunity: As Gunnison Crested Butte's creative agency, Buttery developed the “One Good ____ Deserves Another” campaign to highlight the various adventures and experiences accessible from Gunnison Crested Butte. “One Good Ride Deserves Another” served the mountain biking side of the campaign, for example, and inspired the development of a corresponding 40+ episode video series highlighting the area’s myriad trails. This campaign is just one of the dozens of projects Buttery has developed in partnership with Gunnison Crested Butte over the last several years.
The Opportunity: As Gunnison Crested Butte's creative agency, Buttery developed the “One Good ____ Deserves Another” campaign to highlight the various adventures and experiences accessible from Gunnison Crested Butte. “One Good Ride Deserves Another” served the mountain biking side of the campaign, for example, and inspired the development of a corresponding 40+ episode video series highlighting the area’s myriad trails. This campaign is just one of the dozens of projects Buttery has developed in partnership with Gunnison Crested Butte over the last several years.
The Opportunity: As Gunnison Crested Butte's creative agency, Buttery developed the “One Good ____ Deserves Another” campaign to highlight the various adventures and experiences accessible from Gunnison Crested Butte. “One Good Ride Deserves Another” served the mountain biking side of the campaign, for example, and inspired the development of a corresponding 40+ episode video series highlighting the area’s myriad trails. This campaign is just one of the dozens of projects Buttery has developed in partnership with Gunnison Crested Butte over the last several years.
The Opportunity: As Gunnison Crested Butte's creative agency, Buttery developed the “One Good ____ Deserves Another” campaign to highlight the various adventures and experiences accessible from Gunnison Crested Butte. “One Good Ride Deserves Another” served the mountain biking side of the campaign, for example, and inspired the development of a corresponding 40+ episode video series highlighting the area’s myriad trails. This campaign is just one of the dozens of projects Buttery has developed in partnership with Gunnison Crested Butte over the last several years.
The Opportunity: As Gunnison Crested Butte's creative agency, Buttery developed the “One Good ____ Deserves Another” campaign to highlight the various adventures and experiences accessible from Gunnison Crested Butte. “One Good Ride Deserves Another” served the mountain biking side of the campaign, for example, and inspired the development of a corresponding 40+ episode video series highlighting the area’s myriad trails. This campaign is just one of the dozens of projects Buttery has developed in partnership with Gunnison Crested Butte over the last several years.
The Opportunity: As Gunnison Crested Butte's creative agency, Buttery developed the “One Good ____ Deserves Another” campaign to highlight the various adventures and experiences accessible from Gunnison Crested Butte. “One Good Ride Deserves Another” served the mountain biking side of the campaign, for example, and inspired the development of a corresponding 40+ episode video series highlighting the area’s myriad trails. This campaign is just one of the dozens of projects Buttery has developed in partnership with Gunnison Crested Butte over the last several years.
"Gunnison Crested Butte Tourism has been working with Buttery for the past six years. During that time, we have morphed from only promoting tourism to now covering economic development, supporting our local university, and helping to manage and steward our destination. Through all the changes, Buttery has been able to quickly adapt and apply our brand to our now very diverse mission. They have helped us to create consistent beautiful imagery, videos, and advertisements that capture the spirit of our destination. They have also helped us create a brand book that ensures our brand remains consistent in the public eye."