Our client Killington Resort came to us with a fresh request: develop a winter video project to support the Killington, POWDR Corp and Nokian Tyre brands. That meant producing a commercial that could play East, West and all the POWDR destinations in between.

What's the common theme? A hefty winter storm is coming, and even the weatherman is willing to bail on his responsibilities for the promise of powder turns. It's a timeless story shared by ski bums around the world.