YETI’s “Built for the Wild” campaign synced up nicely with the Beast of the East in this video project documenting Natalie Manzie’s labor of love: snowmaking.

If there’s a tougher job on the mountain (or just about anywhere) than snowmaking, we have yet to find it. The work is cold, wet, icy and often done under the cover of darkness, yet Natalie and her co-workers relish every flake they make.

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